Showing posts with label Ecco. Show all posts
Showing posts with label Ecco. Show all posts

Saturday, June 5, 2010

My Wolky Dion's: Compliment 3

Cadillac Mountain Sports, Ellesworth, ME.

I’d found two athletic shirts in technical fabric for about $20 each, and was postponing the moment I had to checkout, so I could enjoy the pre-purchase, post-try-on high of knowing you’ve snagged a good deal. My eye fell on a red dress and I headed toward it to finger the fabric.

“I’m admiring your shoes,” a saleswoman said. “They are unusual. Where did you get them?”

“Actually, I got them in Freeport at that shoe store called J.L. Coombs,” I said. I had no idea how well known the Freeport shoe store was. I said it like it was a secret code word, and if she was a member of the club, she would recognize it. She didn't. Instead, she said something even better. She articulated my exact thoughts on shoes, the exact reason for this blog.

“I’m always looking for stylish shoes that are comfortable,” she said. “There aren’t that many out there.”

She sounded so authoritative, so I checked out her nameplate. It said something ambiguous like “Store Merchandise Specialist.”

“Are you a buyer?” I asked.

“No, I just work here,” she said.

Too bad. If she was a buyer, I’d ask her to start stocking some Wolkys. Sports stores are the perfect place to find comfortable, stylish walking shoes. Wolkys would fit nicely into the “Lifestyle” shoe section, next to the “Running,” “Walking,” and “Cross-trainer” sections. But no matter how many sports stores I check, I rarely see anything besides sneakers.

The REI store in the Fenway area of Boston is a little better than other local sports stores in terms of shoes, and sometimes has Eccos, one of my favorite brands. The last time I stopped in, I tried on some Chacos (ZX/2 Vibram Unaweep soles) because those multi red double straps were cool looking. The gridded sole feels awesome on the bottom of your foot, but the straps felt like they were trying to pull my toes off. And the sole was kinda big for my foot.


Below are a few other styles at REI, although none tempted me to seek out a salesperson. Perhaps Marshalls has spoiled me. Nothing easier than trying on a pair right off the display. In order: another Chaco style, a Clarks Privo, an Ahnu, and a Jambu.



If a salesperson had appeared at the perfect moment, I would have tried on the ballet-style Ahnu (below) and am now curious about the brand. Zappos says the name is "derived from Celtic mythology, from the goddess of balance and well-being." And Jambu's (bottom) are inspired by the rainforest, have a vegan collection, and used to be J-41's. I will be keeping on eye out for both Ahnu and Jambu on my travels!


Thursday, April 22, 2010

Aerosoles on my brand horizon



During a post-work stop at Marshalls, I considered (for about fifteen minutes) buying these surprisingly stylish, black patent Aerosole sandals for a mere $29.99. Nice closed heel, nice low strap around the ankle made it easy to slip into, nice low wedge. I wore them as long as I could to test their comfort, and when my left pinkie toe started to rub against the wide strap across my upper foot, my decision not to buy was made for me.




But now the brand is on my horizon. I’m ready to reconsider my long-held opinion of Aerosoles as merely derivative and not quite stylish or comfortable enough. My opinion was probably based on their all-time best seller, the 4 Give (see pink patent version below). Apologies to the number of friends who wear them!



So what’s the brand’s story? I go to their website and somehow stumble on to “About Aerosoles,” which is not on any nav bar. I find five paragraphs of lifeless prose, a lost opportunity. Sample: “Our mission statement is to be the #1 product-driven footwear company in the world.”

That’s it? Contrast a statement from one of my favorite brands, Ecco (from Zappos’s site, under Ecco FAQ): “the aim is not to sell the most shoes but to sell the best.”

I want to know about Aerosole’s flexible soles, but there is no reference to them, except for maybe three logos on the bottom of the “Our Brands” page: Aerology by Aerosoles, Sole by Aerosoles, and Flexation by Aerosoles.

But wait! Zappos comes through, under Aerosole FAQ: “What is an Aero sole?” The Aerosole is a special diamond pattern on the bottom of the sole, which adds to the flexibility, but also absorbs impact and disperses it evenly across the foot. We also incorporate “memory foam” which molds to the foot the first time you wear it and then bounces back every time instead of going flat. Many of our bottoms are a thermal plastic and poly-vinyl rubber composition, which are lightweight and flexible.