Monday, January 31, 2011

Link Love: Surprise! Snow Boots Sell Well!

Photo by Courtesy Photo, for WWD

Tarek Hassan, owner of The Tannery in Boston, said his stores recorded strong sell-throughs of Hunter and Sorel boots in the inclement weather.

“We love the storms because schools are closed and people take the day off from work, [so] it absolutely drives traffic. The snow [has helped] the boot business tremendously [because] the ticket price on those boots [is] high, so it drives sales.”
—From Snow Banks Boot Sales, a WWD article by Michelle Tay.

Photo by Courtesy Photo, for WWD

The Tannery at 711 Boylston Street opened late 2009 and is one of my regular browsing haunts. I think it is the second most beautiful shoe store in Boston, with a long sleek showroom, beautiful wood floors, a dramatically huge mirror (although more mirrors would be more practical). It has an incredible range of brands, many of which are comfortable. Its outrageously steep prices are softened by more reasonable sales.

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